Life insurance is one of the most meaningful things you can put in place for the people who depend on you. We help you sort through the options so the policy actually fits your goals — not just the first one you're shown.
From young families to long-term wealth planning, here are the main types of life coverage we help clients compare.
1
Term Life Insurance
Coverage for a set period.
Provides coverage for a specific period (10, 20, or 30 years).
Pays a death benefit if the insured dies during the term.
Usually the most affordable option.
Does not build cash value.
Best for: Income replacement, covering a mortgage, protecting young families.
2
Whole Life Insurance
Lifetime protection with guarantees.
Provides lifetime coverage.
Includes a cash value account that grows over time.
Premiums remain fixed.
Generally more expensive than term life.
Best for: Long-term protection and guaranteed cash value growth.
3
Universal Life Insurance (UL)
Permanent coverage you can adjust.
Permanent coverage with flexible premiums and death benefits.
Accumulates cash value based on interest rates.
Allows adjustments as financial needs change.
Best for: People who want flexibility in premium payments.
4
Indexed Universal Life Insurance (IUL)
Index-linked growth with a floor.
A type of universal life insurance.
Cash value growth is linked to a stock market index (such as the S&P 500).
Usually includes protection against market losses through a minimum guaranteed rate.
Best for: Those seeking higher growth potential while maintaining insurance coverage.
5
Variable Life Insurance
Invest your cash value directly.
Permanent life insurance with investment options for cash value.
Cash value and death benefit may fluctuate based on investment performance.
Carries greater investment risk.
Best for: Experienced investors comfortable with risk.
6
Variable Universal Life Insurance (VUL)
Flexibility plus investment options.
Combines the flexibility of universal life with investment options.
Premiums and death benefits can be adjusted.
Investment performance affects cash value.
Best for: Individuals seeking both flexibility and investment opportunities.
7
Final Expense Insurance
Covers end-of-life costs.
A smaller whole life policy designed to cover funeral and burial costs.
Easier underwriting than many traditional policies.
Lower coverage amounts.
Best for: Seniors wanting to cover end-of-life expenses.
8
Guaranteed Issue Life Insurance
Approval without a medical exam.
No medical exam and few health questions.
Approval is generally guaranteed.
Higher premiums and lower coverage amounts.
Often includes a waiting period before full benefits apply.
Best for: Individuals with significant health concerns.
Quick Comparison
A side-by-side look at how the eight policy types stack up.
Quick comparison of life insurance policy types
Policy Type
Coverage Length
Cash Value
Cost
Term Life
Fixed term
No
Low
Whole Life
Lifetime
Yes
High
Universal Life
Lifetime
Yes
Moderate-High
Indexed Universal Life
Lifetime
Yes
Moderate-High
Variable Life
Lifetime
Yes
High
Variable Universal Life
Lifetime
Yes
High
Final Expense
Lifetime
Yes
Moderate
Guaranteed Issue
Lifetime
Limited
Higher relative cost
Costs are general comparisons. Your actual premium depends on your age, health, coverage amount and carrier.
Coverage That Grows With You
Whether you're protecting young kids today or building a long-term legacy, we'll help you match the policy type to what you're actually trying to accomplish — and revisit it as your life changes.
Ready to Talk Through Your Options?
Tell us a bit about your goals and we'll help you find the right fit.